Yeh Rishta Kya Kehlata Hai seeks to build the concept of love within the traditional setting of an arranged marriage. It creates a quintessential contrast to the world around us where marriages, once considered sacrosanct in our society, are losing their sanctity and turning into relationships of convenience. STAR Plus is the epitome of a family channel upholding the tenets of a values-based society and is reflected in Akshara's trials, tribulations and evolution from a young girl to a ...